Last Updated: September 24, 2026
This Privacy Policy describes The Marketplace Florida’s policies and procedures regarding the collection, use, protection, and disclosure of information when you visit or use TheMarketplaceFlorida.com, request information, obtain an insurance quote, communicate with our team, or otherwise use our services.
This Privacy Policy also explains your privacy rights and how your information is handled.
By using our website or services, you acknowledge the collection and use of information in accordance with this Privacy Policy.
The Marketplace Florida is committed to protecting the privacy and security of its users. We collect personal information only where reasonably necessary to provide our services, respond to your requests, assist with health insurance options, and improve your experience.
We may collect information that you voluntarily provide when you complete a form, request a quote, contact us, speak with an advisor, enroll in coverage, or otherwise interact with our website or services.
This information may include:
Full name
Email address
Telephone/mobile number
ZIP code and geographic information
Household information
Estimated income information
Health insurance coverage interests or preferences
Information included in messages or inquiries you submit
Other information you voluntarily provide when requesting insurance assistance
The Marketplace Florida website currently requests information such as name, email address, phone number, ZIP code, coverage interest, and message information through its contact process, and states that additional household and income information may be used when helping visitors identify plan options. (The Marketplace Florida)
We may also automatically collect certain technical information when you visit the website, including browser type, device information, IP address, pages viewed, and website usage information through cookies or similar technologies.
We may use the information collected for purposes including:
Providing, operating, maintaining, and improving our services.
Responding to questions, inquiries, quote requests, and customer-service requests.
Helping you identify and compare available health insurance plans.
Connecting you with licensed insurance advisors, insurance providers, or other parties involved in fulfilling your insurance inquiry where appropriate.
Contacting you by telephone, email, or SMS when you have provided the appropriate information and consent.
Providing information regarding your inquiry, application, enrollment, coverage options, updates, or support.
Managing and following up on requests submitted through our website.
Protecting our website, users, and services against fraud, unauthorized activity, or security threats.
Complying with applicable legal and regulatory obligations.
Providing promotional or informational communications where permitted by law and where you have provided any required consent.
We do not sell SMS opt-in information or SMS consent information.
No mobile information, text-messaging opt-in data, or SMS consent information will be shared with third parties or affiliates for marketing or promotional purposes.
SMS participation is optional.
If you voluntarily check the SMS consent checkbox on our website and submit the applicable form, you consent to receive text messages from The Marketplace Florida for purposes including updates, follow-up communications, and general support.
Message frequency may vary. Message and data rates may apply.
You may reply:
STOP to opt out of future text messages.
HELP for assistance.
You may also contact us at:
Phone: (877) 237-4250
Consent to receive SMS messages is not a condition of obtaining our services.
Leaving the SMS consent checkbox unchecked will not prevent you from submitting a website form or requesting assistance.
No mobile information, SMS opt-in data, or text-message consent information will be shared with third parties or affiliates for marketing or promotional purposes.
The SMS disclosure follows the protections contained in the supplied template, including STOP/HELP instructions and restrictions on sharing text-message consent information.
The Marketplace Florida does not sell your personal information.
We may disclose personal information only where reasonably necessary to operate our services, fulfill your request, comply with applicable law, or with your authorization.
Information may be disclosed in limited circumstances including:
With your consent: When you authorize us to disclose information.
Insurance services: To licensed insurance advisors, insurance carriers, providers, or appropriate service partners where necessary to respond to your request, provide insurance options, assist with enrollment, or otherwise deliver services you requested.
Service providers: To vendors or service providers that perform services on our behalf, such as website hosting, communications, customer-management systems, data storage, analytics, or technical support, subject to appropriate confidentiality and data-protection obligations.
Legal requirements: When disclosure is required by law, subpoena, court order, regulatory request, or other legal process.
Protection of rights: Where reasonably necessary to investigate fraud, security incidents, unlawful conduct, violations of our terms, or threats to the safety or rights of individuals.
Business transfers: In connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction.
Notwithstanding the above, SMS opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.
We may also use or disclose aggregated or de-identified information that cannot reasonably be used to identify you.
Our website may provide access to, connect users with, or facilitate communications involving third-party insurance providers, licensed advisors, service providers, or websites.
The Marketplace Florida states that it is an independent comparison platform and is not Healthcare.gov or a government-operated marketplace. Its website identifies All Florida Insurance and Dr. Jay Cohen, Florida License # W189956 and NPN 17249642, as registered health insurance providers/brokers. (The Marketplace Florida)
Third parties may maintain their own privacy policies and information-handling practices. We encourage you to review the privacy policies of any third-party service with which you interact.
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, loss, misuse, alteration, or destruction.
However, no internet transmission, electronic communication, or data-storage system can be guaranteed to be completely secure.
Your personal information may be processed or stored in locations outside your state or jurisdiction, including through third-party technology and hosting providers.
Where information is transferred, we take reasonable measures intended to ensure that it is handled consistently with this Privacy Policy and applicable legal requirements.
This follows the international-transfer approach provided in the supplied template.
We retain personal information only for as long as reasonably necessary to accomplish the purposes described in this Privacy Policy, including providing requested services, maintaining business and transaction records, resolving disputes, enforcing agreements, and meeting applicable legal or regulatory obligations.
When information is no longer reasonably required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.
This follows the retention framework in the provided policy template.
Our website may use cookies, pixels, analytics technologies, and similar tools to operate the website, remember preferences, understand website activity, improve performance, and enhance the user experience.
Cookies are small files stored on your device that may collect information about your interaction with the website.
You may be able to disable or control cookies through your browser settings. However, disabling certain cookies may affect the availability or functionality of parts of the website.
The supplied template similarly provides for cookies and browser-level controls.
Depending on applicable law, you may have the right to request access to, correction of, or deletion of certain personal information that we maintain about you.
You may also:
Request that inaccurate information be corrected.
Ask questions about how your information is used.
Unsubscribe from applicable marketing communications.
Withdraw SMS consent at any time by replying STOP.
Contact us concerning privacy-related questions or requests.
To submit a privacy request, contact:
The Marketplace Florida
Phone: (877) 237-4250
Email: agents@themarketplaceflorida.com
Website: TheMarketplaceFlorida.com
Business Address: Florida
The phone number and email above are currently published as The Marketplace Florida’s contact information. (The Marketplace Florida)
Our services are not intended to knowingly collect personal information directly from children under the age required by applicable law to provide consent.
If we become aware that personal information from a child has been collected improperly, we will take reasonable steps to delete or otherwise appropriately handle the information.
We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or applicable legal requirements.
When changes are made, we may update the “Last Updated” date displayed at the top of this page.
We encourage you to review this Privacy Policy periodically for updates.
If you have questions, concerns, or requests concerning this Privacy Policy or the handling of your personal information, please contact:
The Marketplace Florida
Phone: (877) 237-4250
Email: agents@themarketplaceflorida.com
Website: TheMarketplaceFlorida.com
Address: Florida
